Home business networking (offline or online) can be the most enjoyable part of owning your own home based business. The key is to build your business, the right way, the natural way.
Put The "Net" Into Network Marketing
The 5 W's of Networking
Many people cringe just thinking of networking never mind actually doing it. It doesn't have to be the foreboding experience many people brace themselves for if you understand a few basics.
Learn the 5 W's of home business networking and you'll find yourself confident, relaxed, and having fun.
Networking in a nutshell is a fancy name for "talking." Yup...simple right? That's about it. Talking and listening to make new friends...like socializing at a party only this time you are making business friends or "contacts". Business contacts are merely friends we do business with.
Business networking is not trying to make a sale. It is building long term relationships for mutual gain. It is sharing information and expertise. It's building your home business leads list through exchanging contacts, word of mouth, and referrals. It's inviting people into your world and stepping into theirs. It's getting out of your comfort zone, expanding your circle of influence, getting your business exposed, and helping others succeed. It's give and take that takes time and energy.
You are the only one who can make the decision to start your home business networking. Nobody is going to do it for you and neither should they. You are your business. People need to know what kind of person you are, your personality, and your background. They want to know who they are dealing with. Even business associates like to know a little about your personal life. Be yourself. Don't act like a stiff robot with no pizazz. People do business with people they like and trust. Think long term. Business networking anxiety comes from focusing on yourself and worrying about making a sale rather than simply opening a door to a budding new friendship. Be more open to where it might lead.
Placing an ad in the newspaper or stuffing your auto-responder with no-name leads won't cut it either. You've got to mingle. Get out there. "Just do it". Your business will not grow if you are not actively involved on a regular basis in meeting new people. It doesn't matter whether it is online or off-line business networking. Many home businesses tend to lean towards online networking. That's fine but a combination is the best tactic. As long as you are reaching out and getting known in the online/off-line community. That's what counts.
Everywhere. Business networking events and opportunities abound off-line and online. The possibilities are limited only to the amount of time you have allocated to do it. Joining your local Chamber of Commerce, attending BNI meetings, joining small business clubs or organizations related to your business niche is a beginning.
Attend events such as home shows or trade shows. Why not patronize local market square vendors? Join online networking sites like MySpace, Facebook, Giblink, LinkedIn, and Gizter. Participate in forums, create your own clubs or groups. Accept invitations to dinner parties, conferences, and presentations.
Click here to network right here on our Christian Website and build a FREE web page about your business.
W#2. Why Network?
New contacts are the life blood of your business. You cannot afford to let your lead pool go stagnant. Keep in mind that for every new person you meet, there is a potential of being introduced to over 200-300 additional people. That's how many personal contacts the average person knows. Connecting with other entrepreneurs fills a need for them as well as yourself.
To feel happy and content, you need to be a giver. Focus on other people's wants and desires. Be on the lookout for ways to assist other networkers with their business building efforts or even personal needs. Provide solutions, give referrals, be a good listener. You've heard the familiar phrase, "You'll get what you want if you help enough other people get what they want."
W#2. When to Network?
Whenever you have the chance and even if you think you are too busy. Get organized with your networking activities. Make a plan.
For Example:
1. You might make a point of posting at least once a day in the forums you have joined.
2. Decide to invite at least 3 new people a day to join one of your networking groups.
3. Join one new online networking group each month.
4. Attend one live event a week, or schedule/host a meeting yourself.
5. Follow up on 3 new contacts daily.
These are just a few suggestions. Make up your own agenda. Effective networking takes a little planning.
Take the Pressure off Your Networking
Meeting a diverse group of entrepreneurs is an exciting adventure in business and personal development. Home business networking is a necessity, not an option, so get over your wall flower shyness and trust the networking process.
You'll be pleasantly surprised when you finally take the pressure off of yourself to make a sale. When your prospect does not feel pressured to purchase and trusts that you have his best interests at heart, you will be building your relationship on the right foot and you will finally enjoy home business networking.
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